Iggy Azalea talks Relationships with T.I and talks new deal with Island Def Jam.
Iggy Azalea sits down with Karen Civil to discuss her new deal with Island Def Jam, her relationship with TI, and what’s next for this budding superstar.
“Whatchu Lookin’ At” - Iggy Azalea
Iggy Azalea is more than just a pretty face that can spit a verse. She is a business woman, who despite what some might think, is in full control of her creative vision.
Azalea made a name for herself via her mixtape Ignorant Art. After label drama with Interscope records, Azalea signed with Grand Hustle Records in March and has been crafting her debut album.
The 22-year-old Australian rapstress spoke with Crunk + Disorderly about her EP out Monday Glory, her highly anticipated debut album and addresses rumors that her mentor T.I. is taking over her career.
You surprised Azaleans this week by releasing the “Murda Bizness” video. It was very creative because unlike doing the standard in the club video, you brought your fans something unique. Could you describe where the concept from the video came from?
People heard “Murda Bizness” and associated all these negative things with it – killing people, etc – that the song just wasn’t about. I wanted to combat that and showcase the intended song meaning in a light hearted way. “Murda Bizness” is about killing your competition. It’s about when you step out of the house and feel like everyone else should’ve just stayed in bed because you’re killing it! To me, stage moms and their children live in this world filled with flashy dressing and fierce competition, which is what the song is about. So I wanted to base my video around pageants.
Fans are dying to hear your Glory EP where they will see you collaborations with Pusha T and Cee Lo Green. Explain the difference between what fans will hear onGlory EP versus your debut album The New Classic.
I release Glory on Monday, finally! But I’m saving the record with Pusha T and Cee Lo Green for the album because I think its better suited for The New Classic now that I’ve heard it all played together as a project.
The EP is much more traditional in its use of hip-hop drums, etc. It’s not something that I would say is experimental. It doesn’t have crossover appeal in the way that Ignorant Art does, or in the way that The New Classic will. The New Classic samples a lot more and experiments with song structure and sound. The New Classic is a part two to Ignorant Art in its feel and overall sound.
A lot of new artists have found success from being mentored by hip-hop heavyweights – Lil’ Wayne, Jay-Z, Kanye West to T.I. Being with Hustle Gang, how do you maintain your originality as an artist while being part of a faction?
I think people imagine Tiphovering over me and molding all my songs, but it’s not really like that. Most of the time I write and record in L.A.Tip is in Atlanta or away filming a movies so I have all the space I need to create on my own. If I feel like flying out to Atlanta, all I have to do is let him know. He will get me down there and we sit in the studio and go over what I’ve been working on. He never makes me do anything. All he does is suggest as a friend and it’s up to me what I’d like to take on board creatively.
One of our readers had a common question that many of your fans asked involving your creative control on your album. You said in an interview that you and T.I. are both executive producing The New Classic. Should fans be worried about your creative voice being overshadowed?
I think that’s a valid thing for fans to be worried about, but I’m the leader of my team. Someone has to produce the record. I am not not a producer. Why not Tip? I have my own vision and I think anyone who comes into contact with me in a work environment learns pretty quickly that I control the direction. Fans should worry about label censorship – not T.I.being a producer.
I hate to say this, but I do feel a lot more cautious now and guarded. In the last year, I feel like I’ve been misrepresented and burned in the media. That part of me has changed and now I think twice before i say anything to anyone or trust people’s intentions. But on a positive note, I traveled around the world and country and meet thousands of amazing people that have touched me and made all the bad things worth it. It’s been a roller coaster ride, but I am grateful.
What is your favorite part of the creative process: songwriting, recording, producing or performing your music live?
I love to create music videos. I love sitting in with the editor, thinking of the idea and seeing it from start to finish. That is my favorite thing because it’s like seeing a song come to life.
Your sound tends to shift between electronic to pure hip-hop. How do you find the perfect mixture between the two sounds and which do you prefer?
I think it’s hard to have a formula. You just put it in the blender and some days it’s shit. Other day it’s magic, trial and error. I like both sounds and I’ll keep making both. I like the fun of electronic music. I like the fans and festival culture. I enjoy making those records because you can say silly things and people don’t rip you to pieces for it. It’s party music.
At the same time I love rap and will always want to make records where I can practice my skills and tell stories.
Your freestyle videos and tracks like “Pu$$y” and “My World” really got the blogs and the Internet talking about you and those music videos went viral very quickly. You are also a force on social networking sites like Twitter. As an artist in 2012, how important is social media and staying connected to your fans and what the masses are talking about?
I think it’s important to know what’s going on around you, but I don’t think that means you have to soak everything up. See all that you can and take in the things that you feel are worthy of being retained.
“Million Dollar Misfits” was released in late June and it is definitely a commonly played song on my iPod. How is it working with B.o.B and is there talks of giving the song the proper single treatment with a music video?
I would love to do a video to that song. I really enjoy working with B.o.B. He’s one of the nicest people I know. We have four other songs together that are great too so I may use a new song and film a video to it as well. I will be opening for B.o.B. this summer for select dates during his tour so perhaps we can film something while we are on the road together. I think that’d be cool.
Rumors are you’ve worked with Trey Songz on The New Classic. Is this true and if so, what was that collaboration like working with Trey?
I have worked with him on some stuff. I actually send a lot of records back and forth with him, but we’ve haven’t picked which song will end up on my album. Every time I write something I think his voice would be great on I send it his way.
You are also signed with Wilhelmina Models. Wondering how that fits into the Iggy Azalea brand?
I like to align myself with fashion and this is just another way that I can learn about that and be involved in another industry. It’s a welcomed break. I like doing shoots and getting to play a different character. Being someone else for a day is a welcomed break at times. It’s fun.
Tyga is bringing back his “Closer to My Dreams” tour for the second year in a row. Fresh off his “Careless World” tour, the Young Money rapper will be joined by some fresh faces on the road this September.
The 15-date trek kicks off September 4 in Los Angeles, stopping in Houston, Chicago, Detroit, New York, and Philadelphia, before wrapping in Boston on September 23.
Iggy Azalea, Ca$h Out, Kirko Bangz, and Sterling Simms will serve as supporting acts in select markets.
Tickets go on sale July 27 at Ticketmaster. See an itinerary below.
MTV Jams Presents “Closer to My Dreams” Tour
September 4 – Los Angeles, CA – Club Nokia
September 7 – Corpus Christi, TX – Concrete Street Amphitheatre
September 8 – Houston, TX – Bayou Music Center
September 9 – Dallas, TX – Palladium Ballroom
September 11 – Fargo, ND – The Venue
September 12 – Milwaukee, WI – Eagles Ballroom
September 13 – Des Moines, IA – Val Air Ballroom
September 14 – Minneapolis, MN – Epic
September 16 – Chicago, IL – Congress Theatre
September 17 – Detroit, MI Detroit – The Fillmore
September 18 – Columbus, OH – LC Pavilion
September 19 – Washington DC – The Fillmore
September 20 – New York, NY – Best Buy Theatre
September 21 – Philadelphia, PA – Electric Factory
September 23 – Boston, MA – House of Blues
Flash- Iggy Azalea featuring Mike Posner
Ok so it seems alot of you are confused about the concept of the “Murda Bizness” video. I’ll explain. According to Iggy, Murda Bizness to her means : “Being dressed to kill” So with that being said, she chose the “Toddlers and Tiara’s” theme because, beauty pageants are obviously a fierce competition. Alot of you took the title of the song so literal, that’s why you’re not understanding why she chose to do a video like this. So now after knowing her thought process of the song, re-watch it, maybe now it’ll all make sense ;)